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Mercer Vine is pleased to announce Ani Stepanian's feature in Forbes. As the Senior Marketing Director of Mercer Vine, Ani shares her ideas on managing a successful creative team.
Successful Marketing Starts with a Supportive CEO
In her article “The Powerful Impact Of A Supportive CEO on Marketing Success,” Ani discusses the elements of successful leadership and its effect on a company’s marketing department. Aside from “trust” and “understanding,” Ani also explores how other qualities like “bias to innovation” and “commitment to brand” are vital to a CEO’s dynamic with his or her marketing team.